What Kinds of Clients Will Subscribe a Bank’s Term Deposit by Phone Calls?
Our visualized ad-hoc A/B test shows that job type is an important variable in deciding the subscription preference. In the plot, job types of management, retired, unemployed and student have higher percentages on subscribing term deposit and greater than our reference line. Although clients in blue-collar have the highest number in count, the subscription percentage among this category is the lowest. This may provide insight on how to target our potential client according to job types.
Our visualized ad-hoc A/B test shows that marital status seems to be an important variable in deciding the subscription preference. In the plot, single clients have the highest percentage of subscriptions.
Our visualized ad-hoc A/B test shows that education status seems to be an important variable in deciding the subscription preference.In the plot, clients with a tertiary or unknown education level have a higher percentage in subscription.
The distribution of the number of contacts is highly skewed to the right. While the number of contacts increases, the subscription percentage decreases.Our ad-hoc A/B test shows that clients being contacted once have a higher percentage in subscription.
Above is an interactive Dashboard in PowerBI , where you can interact with all charts using filters and slicers.